Why This Matters
As a UX/UI Designer, one of our key responsibilities is to guide the user, not confuse them. A screen with too many choices or actions can overwhelm users, increase cognitive load, and slow down decision-making.
The golden rule is:
Each screen should clearly communicate and support one primary goal or action.
When a user opens a restaurant page, what’s the core action they want to take?
Order food.
Zomato understands this and designs the screen accordingly. Here’s what happens:
What You See (Primary Content):
- Restaurant name & rating
- Popular dishes or categories (e.g., Starters, Main Course, Desserts)
- Prominent “Add to Cart” and “Order Now” buttons
What’s Not Shown Immediately:
- Long reviews
- Detailed about section
- Restaurant photos
- Maps or directions
How You Can Apply This
Next time you’re designing a screen, ask yourself:
“What is the one thing the user needs to do on this screen?”
Then:
- Design your layout, colors, and CTA to highlight that one task
- Push secondary actions into tabs, modals, or next steps
- Avoid giving equal visual weight to everything