What It Means (in simple words):
People don’t fall in love with tools—they fall in love with experiences.
You can make your app feel like a friendly companion, not just a cold interface, by adding personality through:
- Microcopy
- Icons
- Illustrations
- Tone
- Empty states
- Animations
Why It Works:
- Builds emotional connection with users
- Turns dull moments into delightful ones
- Strengthens your brand voice
- Makes the experience feel alive, not robotic